About 4 The Game
Our Team
Our Mission
Our Mission
Today, 4 The Game is recognized for its strong, cohesive team that delivers consistent, high-quality hockey development. What makes us great isn’t just our experience—it’s our shared commitment to excellence, attention to detail, and passion for helping players grow. Our coaches work together to create structured, fast-paced sessions that
Today, 4 The Game is recognized for its strong, cohesive team that delivers consistent, high-quality hockey development. What makes us great isn’t just our experience—it’s our shared commitment to excellence, attention to detail, and passion for helping players grow. Our coaches work together to create structured, fast-paced sessions that push players to improve every time they hit the ice. We take pride in offering a professional, positive environment where players are challenged, encouraged, and supported. Whether it's during tryouts, team clinics, or camps, our team is focused on development that’s purposeful, efficient, and built for results.
Our Mission
Our Mission
Our Mission
At 4THEGAME, our mission is to develop confident, skilled, and passionate hockey players through high-quality coaching, a commitment to character, and a deep love for the game. With over 25 years of experience behind us, we aim to inspire athletes of all ages and levels to reach their full potential on and off the ice. We believe in hard
At 4THEGAME, our mission is to develop confident, skilled, and passionate hockey players through high-quality coaching, a commitment to character, and a deep love for the game. With over 25 years of experience behind us, we aim to inspire athletes of all ages and levels to reach their full potential on and off the ice. We believe in hard work, respect, and building a lasting hockey foundation that players carry with them for life.
Our History
Our Mission
Our History
The hockey school now known as 4 The Game was originally founded in 2005 under the name South Simcoe Hockey School. Established in Innisfil, Ontario, the program was created to provide young players with high-quality, confidence-building hockey development. Over the years, it became known for its skill-focused instruction, community invol
The hockey school now known as 4 The Game was originally founded in 2005 under the name South Simcoe Hockey School. Established in Innisfil, Ontario, the program was created to provide young players with high-quality, confidence-building hockey development. Over the years, it became known for its skill-focused instruction, community involvement, and partnerships with local hockey associations. As the program grew and evolved, it rebranded to 4 The Game, continuing its legacy of delivering top-tier training through camps, clinics, and team development sessions across Barrie and the South Simcoe region.
Coaching Staff
Steven Sands
Steve Sands is a seasoned coach and development leader with decades of experience both on the ice and behind the bench. As a player, he competed at the highest levels of minor hockey with Chinguacousy (Bramalea) AAA, Toronto Young Nationals and Toronto Red Wings before moving on to a strong Junior career, including time with the Bradford Bulls (Jr.C),
Vaughan Raiders (Jr.B), London Knights (OHL),
St Mikes Buzzers (Jr.B), Aurora Eagles (Jr.B)
and Bramalea Blues (Jr.A).
Steve transitioned into coaching in the mid-90s with the Toronto Red Wings and spent over 15 years with the Barrie Colts Minor Hockey Association, guiding players from U7 through U16 at the A and AA levels. His extensive coaching background is matched by his long-standing work in player development, beginning with Varsity Hockey School in Brampton in 1998 and continuing through the founding of South Simcoe Hockey School in 2005. Now leading 4 The Game, Steve brings unmatched experience, professionalism, and a development-first mindset to every session. His deep roots in the game, structured teaching style, and passion for player growth make him a trusted leader who consistently helps athletes reach their full potential.
Noah Sands
Noah Sands is a confident, high-level coach with a strong playing résumé and a sharp feel for the game. Coming up through AA and AAA with the Barrie Colts, he went on to play in the PJHL with the New Hamburg Firebirds and Orillia Terriers, and now continues to compete at the University level at Lakehead-Orillia University. Noah brings a composed, professional presence to the bench, paired with a strong hockey IQ and deep understanding of what it takes to succeed. His ability to break down the game, connect with players, and push them to perform makes him a valuable asset to any development team. With a modern, detail-driven coaching style, he helps athletes grow their skill, confidence, and impact every time they step on the ice.
Jack Beck
Jack Beck is a dynamic and effective coach, shaped by years of high-level playing experience and a steady climb through junior and collegiate hockey. After an impressive 60-point season in the PJHL and competing at the university level with Lakehead-Orillia, Jack has proven himself as a leader with exceptional hockey IQ and resilience. His journey as a player gives him a unique ability to guide, motivate, and relate to young athletes following a similar path. With a modern, player-focused coaching style, Jack brings energy, clarity, and a deep understanding of what it takes to succeed both on and off the ice.
ELEVATE YOUr GAME WITH US
Private Sessions
One-on-one or group training focused on individual skill development, tailored to each player’s position, needs, and learning style.
Team Sessions
Custom-designed on-ice practices for full teams, built around your coaching goals, systems, and skill priorities.
Hitting Clinics
Designed for players learning to give and take contact properly. These clinics emphasize timing, technique, and safety in body checking.
Tryout Camps
High-intensity sessions that prepare players physically and mentally for tryouts, with a focus on conditioning, compete level, and coachability.
Pre-Season Camps
A perfect way to shake off the rust and get into game shape. These camps focus on pace, puck movement, and game-like situations.
Summer Camps
Full-day development programs that combine on-ice skill work, off-ice conditioning, and team-building in a fun, high-energy environment.
Player Evaluations for Tryouts
Our experienced team offers neutral, professional evaluations to assist organizations with player placement during tryout season.
Voted Barrie's best summer camp
Barrie Advance.